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Cooper Roofing Inc.

Senior Digital Marketing Manager (Google Ads, SEO & Growth)

Location: Remote (Latin America preferred). Applicants must maintain at least three hours of overlap with Vancouver business hours. Five to eight hours is ideal.

Lead the Marketing Growth of an Established Service Business

Cooper Roofing is an award-winning roofing company serving Greater Vancouver and the Lower Mainland. We are bringing our marketing operations in-house and looking for an experienced Digital Marketing Manager to lead measurable growth through Google Ads, SEO, conversion optimization, and marketing analytics.

This is not a Social Media Manager position. We already have one in place.

We need someone who can take ownership of our paid and organic search strategy, improve lead generation, strengthen attribution, and help build a scalable customer-acquisition system.

You will report directly to the Founder and CEO.

Key Responsibilities

Reactivate, manage, and optimize Google Ads using six years of historical campaign data.
Develop and lead technical, on-page, local, and off-page SEO strategies.
Manage Google Local Services Ads and Meta Ads where appropriate.
Improve landing-page conversion rates through testing and optimization.
Manage GoHighLevel tracking, dynamic number insertion, number pools, UTMs, and nurture sequences.
Maintain accurate attribution between marketing spend, leads, sales, and closed revenue.
Own Google Business Profile optimization, review generation, and local reputation strategy.
Conduct competitor analysis across advertising, SEO, offers, and positioning.
Develop seasonal lead-generation campaigns for roofing demand cycles.
Provide clear SEO and development direction to our web developer.
Direct the Social Media Manager's output where it supports the wider marketing strategy.
Produce weekly reports connecting marketing performance to actual business results.
Present results, explain performance, and recommend next steps directly to the CEO.

What We're Looking For

Strong Google Ads and SEO experience is essential.

We are specifically looking for someone with:

Demonstrated experience independently managing and optimizing Google Ads.
Strong technical, on-page, local, and off-page SEO knowledge.
A proven track record of generating qualified leads and revenue for a service-based business.
Strong understanding of CPL, CPA, conversion rates, ROI, ROAS, and revenue attribution.
Experience with conversion tracking, call tracking, Google Analytics, Search Console, and Google Business Profile.
Experience developing SEO strategies and directing web developers.
Experience with GoHighLevel or a comparable CRM and marketing automation platform.
Strong analytical skills and the ability to turn campaign data into clear decisions.
Excellent written English and strong organizational skills.
Experience managing contractors, content creators, or other marketing team members.

Experience in roofing, construction, home services, HVAC, plumbing, electrical, remodeling, landscaping, or another local B2C service industry is highly valued.

Familiarity with JobNimbus, JustCall, Local Services Ads, structured data, AI-search optimization, or conversion-rate optimization is also an asset.

Who This Role Is Not For

This role is not primarily focused on:

Social media posting
Content scheduling
Graphic design
Influencer marketing
Community management
Brand-awareness campaigns without measurable lead-generation responsibility

We already have social media support.

We need someone whose strongest skills are Google Ads, SEO, analytics, attribution, and growing a service business through measurable digital marketing.

Pay and Benefits

Full-time independent contractor position.
Base salary: $1,000-$1,500 USD per month, paid bi-weekly, depending on experience and demonstrated ability.
Salary paid bi-weekly.
Thirteenth-month bonus for candidates based in the Philippines; an equivalent structure may be discussed for candidates located elsewhere.
Direct access to the Founder and CEO.
Access to six years of historical campaign data, an existing Social Media Manager, and a web developer.
Ongoing professional development and meaningful ownership of a major business function.
Final candidates may be invited to complete a paid skills assessment.
Applicants must consistently provide at least three hours of overlap with Vancouver business hours.
Candidates working from the Philippines should be comfortable maintaining the required evening or overnight schedule long term.

Why Cooper Roofing?

We are looking for someone who wants genuine responsibility for business growth.

Success in this role will be measured by qualified leads, customer acquisition cost, revenue, and growth, not social engagement metrics.

If you have strong Google Ads and SEO experience and can demonstrate how your marketing work has helped a service business generate leads and revenue, we want to hear from you.

Cooper Roofing encourages applications from qualified candidates of all backgrounds and experiences.

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Digital Marketing Manager — Cooper Roofing

\n\n

Position overview

The Digital Marketing Manager is responsible for translating market and competitor insight into evidence-based digital marketing strategy and executed campaigns that generate qualified demand, improve channel efficiency, and clarify Cooper Roofing’s market positioning. This is a strategic marketing role focused on quantitative and qualitative research, campaign planning, cross-functional coordination, and measurement rather than direct sales or product specification.

The role reports to Marketing leadership and regularly interfaces with Sales, Product/Operations, Finance, and external agencies. Deliverables include market opportunity assessments, audience segmentation, campaign briefs, media plans and performance reports intended to inform go-to-market decisions and optimize acquisition economics.

\n\n

Scope and accountabilities

Design and execute market research programs (surveys, focus groups, secondary research, competitive benchmarking) to quantify demand, price sensitivity, and channel effectiveness.
Segment target audiences and develop evidence-based positioning and messaging frameworks for digital channels.
Define channel mix, media plans, budgets, and conversion funnels for paid and owned digital campaigns (search, social, display, email, content).
Coordinate creative, content, and media execution with internal teams and external agencies; ensure compliance with brand and regulatory requirements.
Implement tracking, attribution and reporting systems to measure conversions, CPL/CAC, ROAS, and contribution to pipeline and revenue.
Provide regular insights and recommendations to Sales, Product/Operations and Leadership to influence pricing, promotion, and distribution tactics.
Maintain competitive intelligence and market trend monitoring to update positioning and campaign tactics as market conditions evolve.

\n\n

Objectives and Key Results (OKRs)

Objective: Increase qualified lead generation from digital channels. Key Results: (1) Increase monthly qualified leads from digital by X% quarter-over-quarter; (2) Reduce average cost per qualified lead (CPL) by Y% within 6 months.
Objective: Improve campaign efficiency and return on media spend. Key Results: (1) Achieve target ROAS of Z across paid channels; (2) Establish and stabilize conversion rates across paid funnels to target benchmarks.
Objective: Strengthen market and competitive insight to guide commercial decisions. Key Results: (1) Deliver quarterly market opportunity reports covering pricing sensitivity and share movement; (2) Implement a rolling segmentation and messaging test plan with documented lifts per segment.
Objective: Increase contribution of marketing to pipeline and revenue. Key Results: (1) Marketing influenced pipeline to account for N% of total pipeline; (2) Trackable marketing-attributed revenue achieves target share M% by year-end.

\n\n

Key Performance Indicators (KPIs)

Lead volume and quality: number of marketing-qualified leads (MQLs) and percentage that convert to sales-accepted leads (SALs).
Acquisition economics: cost per lead (CPL), cost per acquisition (CPA), and customer acquisition cost (CAC).
Return metrics: return on ad spend (ROAS) and marketing-attributed revenue.
Funnel performance: conversion rates at each stage of the digital funnel (click-to-lead, lead-to-opportunity, opportunity-to-close when attributable).
Market impact: measured changes in market share, brand consideration, or price elasticity metrics from research programs.
Operational metrics: campaign on-time delivery, budget adherence, and accuracy/timeliness of reporting and insights.

\n\n

Problems solved for internal and external customers

Internal — Sales: Provides a consistent flow of qualified leads and evidence-based input on channel allocation and pricing promotions to improve conversion and sales efficiency.
Internal — Product/Operations/Leadership: Supplies market sizing, competitor benchmarking and consumer insight to inform product positioning, service delivery prioritization, and strategic planning.
Internal — Finance: Delivers measurable campaign economics and forecasting inputs to support budgeting and ROI decisions.
External — Prospective customers: Reduces friction in the customer acquisition journey by delivering relevant messaging and optimized digital experiences that shorten time-to-contact and increase clarity on value and pricing.
External — Channel partners/Agencies: Provides clear briefs, performance expectations and measurement frameworks to align execution with commercial objectives.

\n\n

Key skills, abilities and knowledge required

Required capabilities include: strong quantitative analysis and research design (survey, segmentation, benchmarking); digital campaign planning and tactical execution across search, social, display, and email; familiarity with analytics and attribution platforms (e.g., GA4, tag management, ad platform reporting); budget and media planning; experience coordinating creative and agencies; and the ability to translate data into concise strategic recommendations. Complementary skills include stakeholder management, project management, A/B testing and experimentation methods, and basic familiarity with pricing and channel economics. Behavioral qualities: analytical rigor, commercial orientation, clear written and verbal communication, and the ability to work cross-functionally under deadlines.

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Senior Digital Marketing Manager (Google Ads, SEO & Growth)

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